Located in prominent junction of Nagarjuna circle in Hyderabad, with high visibility, the project demands a high visual quotient in architectural facade, which is addressed in the development of the form, to make it iconic, taking a cue from the Time Square of New York.
The planning is compact and kept simple with two atria and a central lobby, 2 cellars for parking, 5 floors high and glorified atrium, with total building reaching to a height of 24 meters.